We are in an era where space is controlled by men. We are forced to edit and compress the space in the way they represent the world to ourselves. With the availability of modern simulation techniques, we create a world within our world, and this can be provided in institutions of shopping, especially shopping centers, which are the main street of the suburbs and the center of our landscape.
The shopping center is flooded with images of great tease and entice buyers to buy, especially in the creation of the dream world of mass culture, so it was probably fitting to call the cathedrals of consumption. This shopping malls in his diabolical purpose fetishist, his division of the population of consciousness of reality. And this break with reality is also reflected in the way of knowing the shopping center context. It is said that parallel to the way television experience: both seek to stimulate and entertain at the same time, lulled by us. In other words, it creates the illusion that hides the failure of society in terms of politics and economy of material abundance through the image displayed in shopping malls. This illusion is created both a justification and pre-modern capitalist subjectivity of a person. The capitalists to create an attractive platform to facilitate the growth of production, the reproduction of labor power and profit maximization.
A typical feature of “Malling” is the feeling of eternity (“shopping as a way of life”), where people can relax and not worry. As the experience of television, there is a lack of sense of time in Malling. The jumble of shops and shopping services similar to our channel changing interactions with TV shows such as sailing at random by a comedy of a film a documentary, all in a minute. Thus, the mall is where the audience spellbound gathered to hear this unusual place, but fun and fabulous event, and unwittingly trapped in this illusion (which is a lot of material).